Vita-Vitamin is scientifically designed with the latest technology in vitamin science. All of the nutrients are synergistically balanced to yield the highest possible benefits. This formulation uses the highest quality of chelated minerals, which can be regarded as the Gold standard for the industry. Premium Gold minerals are custom mineral formulations developed strictly for Olympian Labs. These minerals are guaranteed to be the highest quality available and carry the Premium Gold Mineral Seal of Quality. Independent research suggests that chelated minerals may be more bio-available than the regular ionic minerals.